Byo.com is the online home of Brew Your Own magazine, the largest circulation magazine for the homebrewing hobby reaching over 96,000 brewers each issue. In addition to our print advertising, we also offer online promotional opportunities to reach this affluent, well-educated, mostly male audience.
Byo.com's audience
- 98% male
- 41.2 years old average age
- Average household income $108,889
- Spend an average of $792 each year on homebrewing supplies and equipment
- Spend an average of $855 per year on craft and import beer.
Byo.com's site
- Average monthly traffic of over 96,000 unique visitors and over 424,000 pages viewed.
- Over 17 years of searchable content relating to homebrewing and beer.
- New content updates each month keeps visitors coming back.
Banner Advertising
Our banners are placed in random rotation on every Byo.com page. Banners are priced according to the length of time you want your banner in rotation. All rates are on a pre-paid basis.
- Banner dimensions are 468x60 pixels, 200x200 pixels or 200x100 with a maximum file size of 50k.
- We prefer banner files in JPEG or .gif formats, but can often handle other file formats with adequate lead time.
- An impression is registered each time your banner appears on a page being viewed. Each banner package has a guaranteed number of impressions, however, we will not stop your rotation if it reaches that number of impressions prior to the time frame you contracted.
Here are our Byo.com banner advertising rates:
Package A: One year of Byo.com banners for $1,500
(120,000 total impressions guaranteed)
Package B: 6-months of Byo.com banners for $1,000
(60,000 total impressions guaranteed)
Package C: 3-months of Byo.com banners for $550
(30,000 total impressions guaranteed)
Package D: 1-month of Byo.com banners for $200
(10,000 total impressions guaranteed)
Package E: 2-weeks of Byo.com banners for $125
(5,000 total impressions guaranteed)
Click here for a PDF of the banner advertising order form.
Thinking about running full-year print advertising in BYO? Check out our Integrated Marketing Packages that combine print and banner advertising at the lowest rates available. Click here for rates and details.
Homebrew Supply Directory Listing
Our visitors want to find you! List your homebrew retail store in our Homebrew Supply Directory organized by region and state complete with a hotlink to your website and/or e-mail address, plus address and phone contact information.
- One-year listing: $100 per retail location (or, for a $250 investment, you'll be listed online AND in Brew Your Own magazine's Homebrew Directory)
- Six-month listing: $60 per retail location
BYO E-Newsletter Sponsorship
Sponsor advertising including a 50-word message containing a hotlink is available on our monthly e-mail newsletter for just $250 per newsletter. The Byo e-newsletter goes out to over 13,000 homebrewers each month! Send us an e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out details and reservation deadlines.
For more information on any of these advertising opportunities, please contact us!
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (802) 362-3981 ext. 102
Snail Mail: Byo.com advertising
5515 Main St.
Manchester Center, VT 05255
