I spent many years working in the software industry. There was a lot of money at stake and that meant they hired all sorts of business school graduates to run things. One thing that business school teaches you is the use of sayings to get your point across to the unwashed masses. Sayings like, "Put more wood behind fewer arrows." And, "We need to eat our own dog food." Yes, that is the kind of management brilliance taught out there. Of course, as silly as they sometimes seem, those phrases do hold a nugget of truth.
I never really cared for the dog food saying. It seems somewhat nasty and it doesn't make a lot of sense if you don't make a product that your business uses. Essentially, what it means is you should be using your own products or services and by doing so you understand your customer's experience better.
Well, now that my success depends on beer, I've warmed up to that saying. Yes, I taste all the batches of beer we make as most good brewers do. If you own a brewery, that is a good start. However, it isn't comprehensive enough. If you package your beer and sell it outside the brewery, then you really should taste your beer where the consumer tastes it. It is one thing to taste your beer fresh at your brewery, but we all know beer quickly declines from that ideal state once it is packaged.
I do my best to purchase bottles from various stores and pints on draft when I see them available. It isn't a comprehensive or scientific plan by any means, but I do get some sense of what other people are tasting when they order Heretic....