Risk and Reward and Risk and Reward: Turning Pro Part 32
I’m not sure exactly what I was thinking, but somehow I had this idea in my head that I’d take all my risk up front in getting Heretic off the ground and once it was past a certain point, there would be a lot less
risk. Ah, poor, simple fool.
Before we sold our first kegs of beer, I spent a tremendous amount of time investigating what similar products were selling for in our markets. I wrote about this in an earlier post, about the need to be careful
about under or overpricing your product for a given market.