NanoCon

Friday, Nov. 6, 2020 NanoCon Online Schedule

Click here to register now & save $50. Your NanoCon Online Registration is only $249!

11:00 a.m. to 12:00 p.m. (Eastern)

AUTOMATION OPTIONS FOR SMALL-SCALE SYSTEMS – BREWERY OPERATIONS TRACK Brewing has always been a blend of science and art. Proper temperatures, mash times, pH levels, and procedures give you control over your brewery that result in a consistent, repeatable process and product. But they also provide the brewer with the freedom to craft each beer to their own style, explore new ideas, or change things up to showcase different ingredients. In this seminar, we’ll explore automation in the small-scale brewhouse and cellar and how it enables the brewer to better practice their craft. We will teach you what you need to know so you can take better care of your draught beer back home at your brewery.

KEVIN WEAVER
FOUNDER, BREWMATION 

HOW TO PROPERLY PRICE YOUR BEERS BUSINESS OPERATIONS TRACKMany breweries don’t carefully track the costs of their individual beers they brew each batch and as a result often end up incorrectly pricing their beers on assumptions rather than numbers. Some beers cost more to produce thanks to ingredients or other aspects like barrel aging. The price of each beer has to reflect these realities so your profit margins are in line with your costs which in the end will result in a healthier business. Coronado Brewing CFO Kate Zittere handles these same pricing decisions every day with her job and she’ll share the lessons she has learned with you on more accurately pricing your beers.

KATE ZITTERE
CHIEF FINANCIAL OFFICER, CORONADO BREWING CO.
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

FINANCING OPTIONS FOR YOUR NANO LAUNCH – START-UPS TRACK –You’ve got your great idea and even a business plan, but how are you going to pay for the equipment, location, and materials to get your brewery up and running. Brewery financial expert Audra Gaiziunas is very familiar with the broad range of financing your brewery dream – from friends and family to banks and everything in between. She’ll run down the different options along with the pros and cons of each so you can better weigh your options to raise money and how those decisions might impact your future business.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

10 WAYS TO BOOST TAPROOM SALES IN THE “NEW NORMAL” – SALES & MARKETING TRACK – Join Andrew Coplon, the Founder of Secret Hopper, to learn how the little things can make a big difference in your tasting room. Merely suggesting a second beer? A 16 percent increase in that tab. How about handing a guest a physical menu? An impressive 35 percent increase in the average check versus those without. Encouraging a to-go purchase? Nearly 50 percent of those guests asked will make the added purchase. This educational session will discuss these strategies and 7 more ways to boost taproom sales and create even more memorable experiences in the “New Normal”.

ANDREW COPLON
FOUNDER, SECRET HOPPER

12:00 to 12:30 p.m. (Eastern)

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies.

12:30 p.m. to 1:30 p.m. (Eastern)

CONTRACT BREWING & ALTERNATING PROPRIETORSHIPS – BUSINESS OPERATIONS TRACKMany Nano breweries are happy to stay put with their existing brewing system, but see opportunities to sell their beer well beyond their taprooms. Besides expanding your own physical brewery, there are several options to consider that other small craft breweries are using to increase their brewing volumes while not investing in a larger brewhouse. One avenue is contract brewing your recipes with a larger brewery that has existing capacity. The other is an alternating proprietorship so that you share the resources of a larger brewhouse with other craft brewers. The Craft Beer Attorney Candace Moon will walk you through how contract brewing and alternating proprietorship are set up as well as the pros and cons of each so that you can carefully consider your options as you look to cost-effectively expand your reach.

CANDACE L. MOON
THE CRAFT BEER ATTORNEY, APC
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

CREATE A MONTH’S WORTH OF BREWERY SOCIAL MEDIA POSTS IN 1 WORK DAY – SALES & MARKETING TRACK – Social media marketing should be a vital part of your marketing plan for your brewery, but it can be overwhelming, stressful, and time consuming. Julie Rhodes, owner of Not Your Hobby Marketing Solutions, a business consultant for the craft beer industry, will lead this track on how to plan, create, schedule and post a month’s worth of social media content for your brewery in just one regular work day. Learn how to take your social media marketing efforts to the next level, all while saving time and effort in creating content to promote your beer brand.

JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS

5 WAYS TO REDUCE BREWERY RISK – START-UPS TRACK – Starting a business is an exciting process, but it can be a little scary. You can now be liable for new risks you face as brewery owners and operators….which can be financially devastating. This seminar examines risks we face as an operator and owner, and gives you 5 practical, “take-home-and use” ways to reduce the chance of incidents that can stop us before we even get started. These tips from Robin Campbell, who specializes in brewery-specific insurance, will help you understand risk as your business grows, and enables you to make smarter decisions as it relates to insurance products and services.

ROBIN CAMPBELL
RISK MANAGER, CEDARBREW INSURANCE

SMALL-SCALE SOUR BEER BREWING – BREWERY OPERATIONS TRACK – Understand how to produce sour and funky beers for your small brewery from a fellow craft brewer and author of the book American Sour Beers, Michael Tonsmeire. You’ll cover wort production, growing alternative microbes, blending, aging on fruit, and of course, sanitation. The goal is that you’ll leave with better knowledge to produce your own sour beers suited to the taste profile you want and the time frame you need as a business.

MICHAEL TONSMEIRE
AUTHOR, AMERICAN SOUR BEERS
CO-FOUNDER, SAPWOOD CELLARS

1:30 to 2:00 p.m. (Eastern)

NANO TRENDS PANEL –  Listen to a range of craft beer industry veterans discuss trends specific to the Nano segment from both the business as well as beer side. 

2:00 to 3:00 p.m. (Eastern)

KEYS TO SUCCESSFUL BREWERY BRANDING – SALES & MARKETING TRACK – You make great beer, but many Nanos forget that they also need to keep building a brand around their beer. Have you emphasized the right back story to tell and is that story and personality reinforced through design and all marketing materials? Plus does your marketing voice work with or against other efforts? Craft beverage branding expert Todd Colburn will help you identify how you can be most successful with your branding efforts at your brewery.

TODD COLBURN
FOUNDER AND CEO, HIGHER GRAVITY BRAND ADVOCATES

BALANCING BEING OWNER & HEAD BREWER – START-UPS TRACK Juggling all the various duties of being a small business owner is always challenging, but when one of those responsibilities is also brewing beer in addition to running a business your workday gets pretty complex. Doing everything as well as it needs to get done takes some careful planning and organization so key items don’t fall through the cracks in the brewery or at your desk. Steve Parkes who wears both the Brewmaster and Business Owner hats at his Drop In Brewing as well as running the American Brewers Guild will help you make better decisions on how best to divide your time and duties so things go smoothly.

STEVE PARKES
BREWMASTER & OWNER, DROP IN BREWING COMPANY
OWNER & LEAD INSTRUCTOR, AMERICAN BREWERS GUILD

KEYS TO BETTER BREWERY FINANCIAL FORECASTING BUSINESS OPERATIONS TRACKIf your business projections and forecasted budgets are not as accurate as they should be they won’t do you or your brewery much good. Building your financial projections on a firm foundation will help you better anticipate the future money needs of your brewery and help you run it more strategically. The brewery business is highly specialized with unique accounting needs for this industry. Brewery CFO Kate Zittere will help you understand how to create more accurate projections for your business and what you should include in your forecasts.

KATE ZITTERE
CHIEF FINANCIAL OFFICER, CORONADO BREWING CO.
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

BREWING WATER TREATMENTS – BREWERY OPERATIONS TRACK –Water is the least understood ingredient when making great beer. John Palmer, who literally wrote the book on the subject, will help take the mystery out of water’s role in brewing and how to make better beer as a result. You’ll learn how to adjust your brewing eater, understand water reports, and other vital skills any pro brewer needs to know. You’ll leave with not only an understanding of the chemistry concepts, but also the practical how-to aspects of getting the most from this brewing ingredient.

JOHN PALMER
CO-AUTHOR, WATER – A COMPREHENSIVE GUIDE FOR BREWERS PUBICATIONS DIRECTOR, MASTER BREWERSASSOCIATION OF THE AMERICAS

3:00 to 3:30 p.m. (Eastern)

Q&A WITH NANO VENDORS – Learn the latest about Nano-sized equipment, gear, ingredients, and supplies from craft brewing vendors specializing in small-scale breweries and have the chance to get your questions answered.

3:30 to 4:00 p.m. (Eastern)

NANO TOPIC ROUNDTABLE #1 – Choose from a range of Nano subjects covering brewing to business – examples include Small-Scale Canning and Social Media Success Stories – and then go live to talk with fellow attendees who also chose that same subject to learn from each other.

4:00 to 5:00 p.m. (Eastern)

WHAT EVERY BREWERY NEEDS TO KNOW ABOUT TRADEMARKS BUSINESS OPERATIONS TRACK – With the sheer number of breweries now in business and all those beers being brewed the chances are greater than ever your naming ideas are going to overlap with another brewery. We’ve all read in social media the legal dust-ups that can take place complete with cease and desist letters and other impacts. Being in the brewery business knowing the basics about trademarks will protect your business from others copying you or you accidentally copying others. The Craft Beer Attorney Candace Moon will bring you up to speed so you can better understand and work through this increasing legal situation in the craft beer world.

CANDACE L. MOON
THE CRAFT BEER ATTORNEY, APC
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

SETTING UP COMMERCIAL ACCOUNTS FOR INGREDIENTS, EQUIPMENT & MORE – START-UPS TRACK – One area of change for homebrewers launching a commercial brewery is working for the first time directly with companies that sell their brewing ingredients and supplies instead of just purchasing the same items from a local or online retailer. And there is definitely more of a learning curve involved than you would think. You’ll learn from a long-time pro brewer and now ingredients sales representative about the best ways to start off what will be an important business relationship for the success of your new Nano.

ASHTON LEWIS
SALES REPRESENTATIVE, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

REUSING YEAST BEST PRACTICES – BREWERY OPERATIONS TRACK –Reusing your healthy yeast can be one of your tools to a healthier fermentation as well as keeping costs down. Learn the various techniques you need to know including accessing yeast viability, yeast washing, storage, knowing when to start over with a fresh strain, and other skills from Kara Taylor of White Labs. She’ll walk you through the best practices for small craft breweries to get the most out of your yeast again, and again, and again.

KARA TAYLOR
SENIOR LABORATORY MANAGER, WHITE LABS

KEYS TO TRAINING TAPROOM STAFF – SALES & MARKETING TRACK –Your taproom staff is the frontline of interacting with your end customers. They can easily help or hurt beer sales based on how well they interact with visitors. And ultimately they are a reflection of your brewery and will influence the enjoyment of your beer being served. Learn the best practices for training your taproom staff and how to make them more knowledgeable about your brewery’s beers they are being asked to sell to your customers. A server or bartender more knowledgeable about your beer will translate to a better customer experience, which then translates to more sales. Learn from the marketing, brand and social media strategist Jessica Ferrell on how to make sure your staff maximizes the opportunity to turn a first-time visitor into a longtime customer with the right training.

JESSICA FERRELL
MARKETING AND SOCIAL MEDIA CONSULTANT

5:00 to 5:30 p.m. (Eastern)

Q&A WITH NANO VENDORS – Pop in live to talk with your choice of craft brewing vendors specializing in small-scale breweries. Learn the latest about Nano-sized equipment, gear, ingredients, and supplies, and get your questions answered. Special thanks to our NanoCon Online sponsors. See who will be there by clicking here

Save $50 by registering now. Your NanoCon Online Registration is only $249!