NanoCon

NanoCon 2021 Online Seminars and Events

DAY 1 • Friday, December 3, 2021
(All times are Eastern)

11:00 a.m. – 12:00 p.m.

CURRENT TAPROOM TRENDS – BUSINESS OPERATIONS & SALES
Coming out of a long pandemic shutdown, what are other brewery taprooms doing right now to find success right now? Nancy Trigg has her finger on the pulse of taproom trends like few others working for a leading Point-of-Sale software company. Learn the strategies and best practices that are working to drive more sales during this roller coaster of uncertain times pulled from the experiences and actual results from hundreds of different taprooms. Walk away with ideas you can put to use in your own taproom to help boost much-needed sales.

NANCY TRIGG
PRESIDENT & CHIEF GROWTH OFFICER, ARRYVED, INC.

 

OPTIMIZING BREWERY LAYOUT FOR WORKFLOW & SPACE BREWERY OPERATIONS
Even if your Nano brewery is working in a Nano-sized space that doesn’t mean you can’t create a layout that will help you use space efficiently while maximizing the workflow. Don Marcil and Mike Paladino help solve space and brewery layout challenges for small craft breweries every day and they will share some keys to successfully rethinking and tweaking your existing brewery design to make your brew days easier. Plus they’ll also discuss different ideas of even expanding your brewery in small spaces as your business grows.

DON MARCIL
BREWERY DESIGN CONSULTANT, STOUT TANKS AND KETTLES

MIKE PALADINO
BREWERY DESIGN CONSULTANT, STOUT TANKS AND KETTLES

 

TOP 5 LEGAL MISTAKES TO AVOID AS A NEW BREWERYSTART-UPS
One of the biggest blind spots and areas of concern for new breweries starting up is getting a grasp on all the legal paperwork required for both a small business and especially a small business producing and selling alcohol. Federal, state, and local permits and licenses need to be completed as well as a host of other legal considerations as you get ready to open your doors. We’re lucky to have Candace Moon, an attorney with years of experience helping start-up craft breweries, lead this seminar so you can better understand some of the most important checklist items on the legal side of your business well before you ever pour your first pint.

CANDACE MOON
THE CRAFT BEER ATTORNEY, APC
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

12:05 – 12:30 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

12:35 p.m. – 1:30 p.m. 

HAZY BREWING CASE STUDIES – BREWERY OPERATIONS
The hazy category continues to evolve and grow as craft brewers from all sized breweries put their own spin on the craze for haze. Grant Lawrence and Tyler Schoales talk with different craft breweries every day as part of their jobs with the Country Malt Group and they’ve collected some interesting trends of how breweries are tackling brewing hazy styles. They will go through what they’ve learned from looking under the hood with your fellow brewers and also dive into the impact of malted, unmalted, and flaked grains have on the production of hazy IPAs.

GRANT LAWRENCE
TERRITORY MANAGER, COUNTRY MALT GROUP

TYLER SCHOALES
GWM SALES MANAGER, COUNTRY MALT GROUP

 

PLANNING A BREWERY QUALITY CONTROL PROGRAM – START-UPS
If you are going to charge the public money for your beer and you want repeat customers you have to have a solid quality control program in place for your new brewery. That means budgeting some space and resources to run basic QC tests on your beers before they head out to customers. Having a QC program is more than simply troubleshooting beer faults, it is a business necessity no matter the size of your planned brewery. Learn what you need to budget for and have in place from day one with Amy Todd who runs her own commercial beer and cider testing lab after a career in craft beer QC.

AMY TODD
OWNER AND ANALYST, ZYMOLOGY LABS

 

BREWERY METRICS & KEY PERFORMANCE INDICATORS – BUSINESS OPERATIONS & SALES
Without knowing the important numbers to look at on your brewery financial spreadsheets you really are flying blind managing your budgets and making informed decisions as a company. Every industry has its own unique metrics to keep a careful eye on as well as key performance indicators and craft brewing is no different. Luckily we have craft brewing numbers expert Audra Gaiziunas joining us to highlight what numbers and ratios matter the most to your brewery’s bottom line and financial health.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

1:35 – 2:15 p.m.

NANO CRAFT BREWING TRENDS PANELJoin moderator John Holl and listen to a range of craft beer industry veterans discuss trends specific to the Nano segment from both the business as well as beer side. 

JOHN HOLL
HOST, BYO NANO BREW PODCAST

2:20 – 3:15 p.m. 

BREAKING DOWN THE NUMBERS ON TAPROOM-FOCUSED BREWERIES – START-UPS
Often a start-up brewery makes the mistake of not paying enough attention to the financial side of the business. You have to understand the key metrics for sales, margins, and operating expenses for the unique business model of a taproom brewery. Kary Shumway not only is the CFO at a successful craft brewery, but he also shares his love of the financial side of craft brewing through his online articles and classes after realizing this critical aspect is a blind spot for many new breweries. Learn what the key accounting and financial guidelines should be for your taproom brewery so you can understand your numbers more accurately. You’ll leave with better ideas of benchmark numbers to keep your business plan more realistic and understand some of key figures to keep in mind to be successful.

KARY SHUMWAY
PUBLISHER, CRAFT BREWERY FINANCE
CHIEF FINANCIAL OFFICER, WORMTOWN BREWERY

 

FINDING AND KEEPING STAFF – BUSINESS OPERATIONS & SALES 
It is a brutal hiring market right now for taproom and brewery support staff as well as the hospitality sector in general. What can you do to find – and keep – the staff you need at your small-scale brewery to be successful? And how do you compete with larger hospitality-related companies paying more and more money to the same potential pool of job candidates? Listen to expert advice from an HR consultant specializing in craft breweries about steps you can take in this very tough job market to find the qualified help you need for your small brewery.

KEVIN YOUNG
PRESIDENT, KEVIN YOUNG CONSULTING

 

EVALUATING YOUR MALT – BREWERY OPERATIONS 
These days hops get the most attention of the major brewing ingredients, but don’t overlook the importance of the backbone – and star depending on the style – of beer: Malt. But before opening those bags to mash in you should really be doing some basic evaluation of the malt you bring into your brewery. There are some easy and quick tests you can run on malt in addition to truly understanding malt spec sheets. Malt lover Ashton Lewis ran his own brewery for decades and now works for a malting company and will help get you up to speed on how to know the malt you are about to use is as good as you want it to be for your future beer.

ASHTON LEWIS
MANAGER OF TRAINING AND TECHNICAL SUPPORT, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

3:20 – 3:45 p.m.

Q&A WITH NANO VENDORSYou can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

3:50 – 4:45 p.m. (Eastern)

RELAUNCHING TAPROOM EVENTS PANEL – BUSINESS OPERATIONS & SALES
Find out from your fellow Nano Breweries what’s working in terms of hosting special events at tasting rooms as they’ve opened up after pandemic-related closures – and what hasn’t. From themed parties to special releases to different competitions, Nano breweries have gotten very creative coming up with new ways to bring back old and new customers in their doors after not being able to do so for a long time. We’ve got taproom expert and seasoned online panel moderator Andrew Coplon managing the panelists as well as opening up discussions with attendees so everyone can learn new ideas from each other in this changing taproom dynamic.

ANDREW COPLON
FOUNDER, SECRET HOPPER
FOUNDER, CRAFT BEER PROFESSIONALS

 

TAPROOM DRAUGHT SYSTEM TROUBLESHOOTING & MAINTENANCE – BREWERY OPERATIONS
You work hard to produce great beer in the brewery. Should you also work just as hard to make sure that beer makes it from the keg to the glass in great shape? Cleaning draft lines and making sure your draft system is operating properly should be one of the main priorities when running a taproom. Learn the right cleaning techniques, how often to clean, and what other regular maintenance you should be doing so your draft system does the beer you brewed justice. Bill Jablonski spends his work days in Central New York working with taproom draft systems and he’ll teach you what you need to know so you can better take care of your draft beer back home at your brewery.

BILL JABLONSKI
DRAFTNAUTS

 

NANO TANK: PITCHES TO EXPERT PANEL – START-UPS
In NanoCon’s nod to Shark Tank, we will have an expert panel consisting of a financial expert, a brewing educator and brewery owner, and a former pro brewer and ingredients wholesaler ask questions and evaluate three different brewery launch plans after each deliver a short pitch. Everyone can take away some lessons and tips to hone your own plans for their own start-ups from the questions and answers in the discussion. While none of the panels has the deep pockets of Mark Cuban or Mr. Wonderful, they will share some priceless expert advice on the keys to a more successful brewery launch.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

STEVE PARKES
BREWMASTER & OWNER, DROP IN BREWING COMPANY
OWNER & LEAD INSTRUCTOR, AMERICAN BREWERS GUILD

4:50 – 5:15 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

Day 2 • Saturday, December 4, 2021
(All times are Eastern)

11:00 a.m. – 12:00 p.m.

ENZYMES, NUTRITION & BREWING PROCESS AIDS – BREWERY OPERATIONS
Mother Nature has blessed malted barley, hops, water, and yeast with the fundamental building blocks for great beer. But sometimes your batch might need a little extra helping hand to make it the best it can be and result in the final beer you wanted to brew. That’s where brewing enzymes, yeast nutrients, and process aids come into play. Learn about the best practices why, when, and how to use various products that can help you as a brewer get your beer successfully across the finish line in great shape for your customers.

BRITTANY CHRISTIANSON
TECHNICAL SALES MANAGER, LALLEMAND

5 STEPS TO TAPROOM SUCCESS FROM DAY ONE – START-UPS
Join Andrew Coplon, the Founder of taproom customer experience service Secret Hopper, to learn how the little things can make a big difference in your future tasting room for your customers and your sales. Merely suggesting a second beer? Encouraging a to-go purchase? These are proven ways to easily add to your bottom line. Andrew will also share his advice from years of collecting customer feedback on brewery taprooms on what customers really want from their visits. This educational session will discuss five key strategies to have in place from the start to boost taproom sales and create even more memorable experiences for your customers.

ANDREW COPLON
FOUNDER, SECRET HOPPER
FOUNDER, CRAFT BEER PROFESSIONALS

FINANCING A BREWERY EXPANSION – BUSINESS OPERATIONS & SALES
Congrats – your small brewery is so successful you are thinking of adding capacity to meet demand! But shiny new tanks or a new location aren’t free and not everyone has enough cash flow or savings on hand to self-fund a brewery expansion. Learn the keys to financing your plans for growth with craft brewery guru Audra Gaiziunas who regularly works with brewery clients on how to strategically pay for an expansion that won’t hurt you down the line with unattractive terms. She will go over what needs to be in your expansion business plans, financing sources and options, and more to help you make your dreams of more beer and more revenues a reality.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

12:05 – 12:30 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

12:35 – 1:30 p.m.

KEYS TO A BETTER NANO BREWERY BUSINESS PLAN – START-UPS
There are plenty of templates out there for creating a business plan. But the brewing business has its own specific needs and specialized considerations to keep in mind when you want to convert your dreams into a potential brewery launch. Luckily we have Audra Gaiziunas who helps craft breweries-in-planning write better business plans that will help your new brewery move off the drawing board and more successfully into business.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

TURNING SOCIAL POSTS INTO SALES – BUSINESS OPERATIONS & SALES
There’s no doubt social media is an important tool for small breweries to interact with existing and potential customers. There’s also no doubt it takes time and effort to create all those posts, so why not put those efforts to good use generating revenue. Learn how to take your brewery’s social media efforts to the next level resulting in real dollars and boosted sales. Julie Rhodes advises craft breweries on how to maximize their social posts for sales and she will share her insights and tips with you to put right to use with your own brewery’s social media.

JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS



HARD SELTZER PRODUCTION FOR NANOS – BREWERY OPERATIONS
The demand for hard seltzer continues and you are losing potential sales to customers if you don’t have a clear, bubbly offering on your menu board. But making good hard seltzer at a small brewery isn’t easy with yeast demands and other challenges. Ashton Lewis has spent the past year educating smaller breweries on how to craft their own hard seltzer successfully and with a minimum amount of headaches. So if you’ve resisted adding a hard seltzer to your production schedule or if your first efforts weren’t as good as you wished, then learn from this former pro head brewer’s tips and advice to brew a well-made hard seltzer to add to your brewery’s offerings.

ASHTON LEWIS
MANAGER OF TRAINING AND TECHNICAL SUPPORT, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

1:35 – 2:15 p.m.

NANO BUSINESS TRENDS PANEL
Join moderator John Holl and listen to a panel of Nano brewers discuss timely business trends specific as the Nano segment deals with pandemic-related challenges in addition to the ups and downs of running a small business.

JOHN HOLL
HOST, BYO NANO BREW PODCAST

2:20 – 3:15 p.m.

INTELLECTUAL PROPERTY STRATEGIES FOR BREWERIES – BUSINESS OPERATIONS & SALES
With the number of craft breweries now in business, the chances are greater than ever you are going to overlap with other breweries on beer names and other matters related to intellectual property. It is simply an increasingly important legal dynamic any size brewery needs to better understand so you don’t get caught up in an expensive and time-consuming world of cease-and-desist notices and other impacts. Plus how do you protect your own legal interests from other breweries using your intellectual property. Learn the basic strategies of what you need to know to navigate these sometimes challenging waters with Matthew McLaughlin, a lawyer specializing in the craft brewery legal niche.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

STARTING UP A SENSORY PANEL – BREWERY OPERATIONS
One important quality control tool a craft brewery of any size can put into place is an in-house sensory panel. Learn why your brewery should have one, how to properly structure it, how to maximize the panel’s effectiveness, and how to keep this important beer evaluation program going over time. It doesn’t take much money to get one set up, but it does take planning and the right execution to make a sensory program worth doing at all. Learn the ins and outs of starting a sensory panel with Amy Todd who has lead and helped other breweries set up these programs as part of her brewery QC career.

AMY TODD
OWNER AND ANALYST, ZYMOLOGY LABS

BREWERY BRANDING 101 – START-UPS
Branding is essentially telling a story about your brewery. But with a start-up brewery you have an empty page of paper. Where do you start? How do you prioritize what you need to do with branding before you even pour a drop of beer? And how do you identify and then translate that story into a marketable package? Brewery branding consultant Ryan Wheaton is luckily here to help you make sure your first steps with figuring out your new brewery’s branding strategies are the right ones and will offer a roadmap for future branding success.

RYAN WHEATON
FOUNDER, CRAFT BREW CREATIVE

3:20 – 3:45 p.m.

Q&A WITH NANO VENDORSYou can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

3:50 – 4:45 p.m.

EQUIPMENT PLANNING FOR EXPANSION – BREWERY OPERATIONS
The good news is your Nano brewery is going really well. So well you are at capacity with your brewing volumes and really can’t make any more beer on your current system. So what’s the next step? How do you start adding equipment to expand your production to meet demand? Do you just start squeezing in more fermentation tanks? When do you know you should look at a larger-sized brewing system? Walk through these questions and many more with John Blichmann and Josh Miller who help craft breweries figure all this out as producers of small-scale brewing systems. During their years of using and selling small-scale systems they’ve heard all the questions and are the perfect people to help you come up with strategies for your brewery expansion.

JOHN BLICHMANN
PRESIDENT,  BLICHMANN ENGINEERING

JOSH MILLER
BREWERY CONSULTANT, BLICHMANN PRO

PLANNING YOUR TAPROOM DRAUGHT SYSTEM – START-UPS
The heart of a taproom is its draught system delivering the beer you’ve carefully brewed to customers’ pint glasses. But multi-tap systems need to be carefully thought through and planned to save you headaches and money down the line. It’s also about protecting your beer so that it is served in the best possible condition translating to happier customers and repeat sales. Nick Klein helps breweries in the Pacific Northwest design their taproom draught systems so he’s the perfect speaker to give you insights on the host of details you need to consider for your new brewery taproom.

NICK KLEIN
ACCOUNT MANAGER, NORTHWEST DRAFT TECHNICIANS



MEMBERSHIP PROGRAMS TO BOOST LOYALTY & REVENUEBUSINESS OPERATIONS & SALES
Your brewery taproom might already have some version of a “mug club” for regular customers. But you can ramp up customer membership programs to another level that provide significant revenues and encourage long-term loyalty among your best customers. Alison Wisneski runs the marketing for Lady Justice Brewing Company in Denver, Colorado and their membership program sells out each year. She will walk through the advantages of  putting into place a more robust membership model for your brewery’s taproom and how they leverage this program for increased revenues, customer appreciation, and community engagement that is a true win-win.

ALISON WISNESKI
DIRECTOR OF MARKETING, LADY JUSTICE BREWING COMPANY

4:50 – 5:15 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!