NanoCon

Saturday, Dec. 4, 2021 NanoCon Online Schedule

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Day 2 • Saturday, December 4, 2021
(All times are Eastern)

11:00 a.m. – 12:00 p.m.

ENZYMES, NUTRITION & BREWING PROCESS AIDS – BREWERY OPERATIONS
Mother Nature has blessed malted barley, hops, water, and yeast with the fundamental building blocks for great beer. But sometimes your batch might need a little extra helping hand to make it the best it can be and result in the final beer you wanted to brew. That’s where brewing enzymes, yeast nutrients, and process aids come into play. Learn about the best practices why, when, and how to use various products that can help you as a brewer get your beer successfully across the finish line in great shape for your customers.

BRITTANY CHRISTIANSON
TECHNICAL SALES MANAGER, LALLEMAND

5 STEPS TO TAPROOM SUCCESS FROM DAY ONE – START-UPS
Join Andrew Coplon, the Founder of taproom customer experience service Secret Hopper, to learn how the little things can make a big difference in your future tasting room for your customers and your sales. Merely suggesting a second beer? Encouraging a to-go purchase? These are proven ways to easily add to your bottom line. Andrew will also share his advice from years of collecting customer feedback on brewery taprooms on what customers really want from their visits. This educational session will discuss five key strategies to have in place from the start to boost taproom sales and create even more memorable experiences for your customers.

ANDREW COPLON
FOUNDER, SECRET HOPPER
FOUNDER, CRAFT BEER PROFESSIONALS

FINANCING A BREWERY EXPANSION – BUSINESS OPERATIONS & SALES
Congrats – your small brewery is so successful you are thinking of adding capacity to meet demand! But shiny new tanks or a new location aren’t free and not everyone has enough cash flow or savings on hand to self-fund a brewery expansion. Learn the keys to financing your plans for growth with craft brewery guru Audra Gaiziunas who regularly works with brewery clients on how to strategically pay for an expansion that won’t hurt you down the line with unattractive terms. She will go over what needs to be in your expansion business plans, financing sources and options, and more to help you make your dreams of more beer and more revenues a reality.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

12:05 – 12:30 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

12:35 – 1:30 p.m.

KEYS TO A BETTER NANO BREWERY BUSINESS PLAN – START-UPS
There are plenty of templates out there for creating a business plan. But the brewing business has its own specific needs and specialized considerations to keep in mind when you want to convert your dreams into a potential brewery launch. Luckily we have Audra Gaiziunas who helps craft breweries-in-planning write better business plans that will help your new brewery move off the drawing board and more successfully into business.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

TURNING SOCIAL POSTS INTO SALES – BUSINESS OPERATIONS & SALES
There’s no doubt social media is an important tool for small breweries to interact with existing and potential customers. There’s also no doubt it takes time and effort to create all those posts, so why not put those efforts to good use generating revenue. Learn how to take your brewery’s social media efforts to the next level resulting in real dollars and boosted sales. Julie Rhodes advises craft breweries on how to maximize their social posts for sales and she will share her insights and tips with you to put right to use with your own brewery’s social media.

JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS



HARD SELTZER PRODUCTION FOR NANOS – BREWERY OPERATIONS
The demand for hard seltzer continues and you are losing potential sales to customers if you don’t have a clear, bubbly offering on your menu board. But making good hard seltzer at a small brewery isn’t easy with yeast demands and other challenges. Ashton Lewis has spent the past year educating smaller breweries on how to craft their own hard seltzer successfully and with a minimum amount of headaches. So if you’ve resisted adding a hard seltzer to your production schedule or if your first efforts weren’t as good as you wished, then learn from this former pro head brewer’s tips and advice to brew a well-made hard seltzer to add to your brewery’s offerings.

ASHTON LEWIS
MANAGER OF TRAINING AND TECHNICAL SUPPORT, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

1:35 – 2:15 p.m.

NANO BUSINESS TRENDS PANEL
Join moderator John Holl and listen to a panel of Nano brewers discuss timely business trends specific as the Nano segment deals with pandemic-related challenges in addition to the ups and downs of running a small business.

JOHN HOLL
HOST, BYO NANO BREW PODCAST

2:20 – 3:15 p.m.

INTELLECTUAL PROPERTY STRATEGIES FOR BREWERIES – BUSINESS OPERATIONS & SALES
With the number of craft breweries now in business, the chances are greater than ever you are going to overlap with other breweries on beer names and other matters related to intellectual property. It is simply an increasingly important legal dynamic any size brewery needs to better understand so you don’t get caught up in an expensive and time-consuming world of cease-and-desist notices and other impacts. Plus how do you protect your own legal interests from other breweries using your intellectual property. Learn the basic strategies of what you need to know to navigate these sometimes challenging waters with Matthew McLaughlin, a lawyer specializing in the craft brewery legal niche.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

STARTING UP A SENSORY PANEL – BREWERY OPERATIONS
One important quality control tool a craft brewery of any size can put into place is an in-house sensory panel. Learn why your brewery should have one, how to properly structure it, how to maximize the panel’s effectiveness, and how to keep this important beer evaluation program going over time. It doesn’t take much money to get one set up, but it does take planning and the right execution to make a sensory program worth doing at all. Learn the ins and outs of starting a sensory panel with Amy Todd who has lead and helped other breweries set up these programs as part of her brewery QC career.

AMY TODD
OWNER AND ANALYST, ZYMOLOGY LABS

BREWERY BRANDING 101 – START-UPS
Branding is essentially telling a story about your brewery. But with a start-up brewery you have an empty page of paper. Where do you start? How do you prioritize what you need to do with branding before you even pour a drop of beer? And how do you identify and then translate that story into a marketable package? Brewery branding consultant Ryan Wheaton is luckily here to help you make sure your first steps with figuring out your new brewery’s branding strategies are the right ones and will offer a roadmap for future branding success.

RYAN WHEATON
FOUNDER, CRAFT BREW CREATIVE

3:20 – 3:45 p.m.

Q&A WITH NANO VENDORSYou can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

3:50 – 4:45 p.m.

EQUIPMENT PLANNING FOR EXPANSION – BREWERY OPERATIONS
The good news is your Nano brewery is going really well. So well you are at capacity with your brewing volumes and really can’t make any more beer on your current system. So what’s the next step? How do you start adding equipment to expand your production to meet demand? Do you just start squeezing in more fermentation tanks? When do you know you should look at a larger-sized brewing system? Walk through these questions and many more with John Blichmann and Josh Miller who help craft breweries figure all this out as producers of small-scale brewing systems. During their years of using and selling small-scale systems they’ve heard all the questions and are the perfect people to help you come up with strategies for your brewery expansion.

JOHN BLICHMANN
PRESIDENT,  BLICHMANN ENGINEERING

JOSH MILLER
BREWERY CONSULTANT, BLICHMANN PRO

PLANNING YOUR TAPROOM DRAUGHT SYSTEM – START-UPS
The heart of a taproom is its draught system delivering the beer you’ve carefully brewed to customers’ pint glasses. But multi-tap systems need to be carefully thought through and planned to save you headaches and money down the line. It’s also about protecting your beer so that it is served in the best possible condition translating to happier customers and repeat sales. Nick Klein helps breweries in the Pacific Northwest design their taproom draught systems so he’s the perfect speaker to give you insights on the host of details you need to consider for your new brewery taproom.

NICK KLEIN
ACCOUNT MANAGER, NORTHWEST DRAFT TECHNICIANS



MEMBERSHIP PROGRAMS TO BOOST LOYALTY & REVENUEBREWERY OPERATIONS
Your brewery taproom might already have some version of a “mug club” for regular customers. But you can ramp up customer membership programs to another level that provide significant revenues and encourage long-term loyalty among your best customers. Alison Wisneski runs the marketing for Lady Justice Brewing Company in Denver, Colorado and their membership program sells out each year. She will walk through the advantages of  putting into place a more robust membership model for your brewery’s taproom and how they leverage this program for increased revenues, customer appreciation, and community engagement that is a true win-win.

ALISON WISNESKI
DIRECTOR OF MARKETING, LADY JUSTICE BREWING COMPANY

4:50 – 5:15 p.m.

Q&A WITH NANO VENDORS – You can check in live with your choice of top craft brewing vendors to get your questions answered about Nano-sized equipment, gear, ingredients, and supplies. Check out the Vendors here!

Click here for your NanoCon Online Registration – Save $100 when you register by October 11!