NanoCon

Saturday, Nov. 7, 2020 NanoCon Online Schedule

Click here to register now & save $100. Your NanoCon Online Registration is only $199!

11:00 a.m. to 12:00 p.m.

LEGAL CHECKLIST FOR YOUR BREWERY LAUNCH – START-UPS TRACK –Undertaking any entrepreneurial endeavor can be a daunting task. It can get very complicated when doing so in a highly regulated environment, such as the one that governs the manufacture, distribution, and sale of beer. And while every founding team will inevitably make some mistakes, Craft Brewery Lawyer Matthew McLaughlin will walk you through a legal checklist of steps to take before opening your brewery’s doors in order to give your brewery the highest chance of success.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

EQUIPMENT TLC: REGULAR MAINTENANCE & UPKEEP – BREWERY OPERATIONS TRACK – You’ve already made the big investment in your brewhouse and fermenters and are using this equipment to brew great beer. But you really need to regularly maintain your brewing equipment for the sake of your beer quality and also the sake of your dollar investment. Learn what regular maintenance you need be doing – and how often – to take care of your valuable equipment with John Blichmann, who designs and manufactures small-scale craft brewing equipment.

JOHN BLICHMANN
PRESIDENT, BLICHMANN ENGINEERING

MAXIMIZE VIRTUAL EXPERIENCES TO CREATE NEW REVENUE STREAMS – SALES & MARKETING TRACK – COVID-19 has challenged the craft brewing industry to pivot, innovate, and find new revenue streams. Events were once a strong way to increase taproom business; however, many of these once in-person opportunities for engagement have now shifted online. In this session, we will discuss strategies your brewery can employ to maximize your guests’ virtual experience and opportunities to create additional revenue for your brewery during this changing time.

ANDREW COPLON
FOUNDER, SECRET HOPPER

BREWERY INSURANCE CLAIMS CASE STUDIES: LESSONS LEARNED BUSINESS OPERATIONS TRACK – Wondering what could possibly happen to sabotage your brewery business? Thinking you are too small to worry about claims and lawsuits? Think again! Robin Campbell of CedarBrew Insurance will give you real-life claims examples- stuff she’s handled from her smallest to our largest brewery accounts. She’s not just going to scare you- she’ll provide practical solutions-driven responses to manage these risks before they become claims. Learn the difference between prevention and mitigation, both important tools for your management of risk at your brewery business as you grow.

ROBIN CAMPBELL
RISK MANAGER, CEDARBREW INSURANCE

12:00 – 12:30 p.m. (Eastern)

NANO VENDOR Q&A – Meet live with different craft brewing vendors to ask questions and learn the latest about Nano-sized equipment, gear, ingredients, and supplies.

12:30 a.m. – 1:30 p.m. (Eastern)

NANO TOPIC ROUNDTABLE #2 – Peer to peer learning from your fellow Nano industry people at its best. You choose a topic of interest to Nano Breweries spanning brewing, sales, business, and start-ups. For 30 minutes you will trade advice and tips with the other people at your virtual table on that specific topic. So you’ll have the chance to gain knowledge on a specific subject you want to explore (and maybe make some new friends and contacts along the way!)

1:30 – 2:00 p.m. (Eastern)

COVID-19 BREWERY STRATEGY PANEL – 2020 changed everything including the way Nano Breweries operate and sell beer. We’ll have an expert panel discuss lessons learned from the experience and best practices for success moving forward.

2:00 – 3:00 p.m. (Eastern)

UNDERSTANDING & USING BIOTRANSFORMATION – BREWERY OPERATIONS TRACK – Hop biotransformation by yeast is the hot brewing science topic of the moment. Certain yeast strains can transform different hops high in geraniol such as Mosaic and Citra to result in boosted hoppy citrus and floral flavors. Other biotransformation of organic acids to esters will enhance beer flavors as well. Simply put, hops can never reach their full potential in your beers without the biotransformations provided by yeast. Lallemand’s Brittany Berg will break down the science for you so you can leave with a better understand of hop biotransformation by yeast and how that knowledge might help you brew better beer.

BRITTANY BERG
TECHNICAL SALES MANAGER, LALLEMAND

THE FINANCIALS BEHIND PACKAGING DECISIONS – BUSINESS OPERATIONS TRACK – Kegs, Cans, Growlers, Crowlers, Bottles – there are plenty of packaging options for you to consider as a brewery business. Each packaging option comes with its own lists of pros and cons. But each option also comes with its own financials based on costs and other factors. Learn how to navigate through the financial details behind your packaging decisions so you can best run your brewery business with a better understanding thanks to brewery financial expert Audra Gaiziunas.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

DEVELOP A BETTER BREWERY MARKETING PLAN – SALES & MARKETING TRACK – Working in a small brewery is a busy business with lot “To Do” lists. If you don’t have a marketing plan in place opportunities for more sales and revenue can fall through the cracks easily. You need to organize your promotions, social media, events, beer release strategies all in one place and organize efforts to maximize the sales impact to your bottom line. Laurie Delk will cover what you need to consider and include in your brewery’s marketing plan to help your business succeed.

LAURIE DELK
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

CREATE A “GO TO MARKET’ STRATEGY FOR YOUR BREWERY START-UPS TRACK – Ever increasing competition in the craft beer space is a challenge that all of us face, but you can give yourself a competitive advantage before you even open your brewery doors in the form of a business plan called a “go to market” strategy. Your go to market strategy for your brand includes how you plan to promote, price, sell and distribute your beer – it gives you a clear vision of how you will grow your unique brand. Learn what components you need in your “go to market” strategy, step by step instructions on how to create your strategy, and how to execute those steps from Julie Rhodes, business consultant for the craft beer industry and owner of Not Your Hobby Marketing Solutions. Just like building a recipe for a beer, you need a clear outline of the ingredients, and the same goes for the business side of your brewing organization, so by the end of this track, you will have all the ingredients you need to build a solid launch plan for your craft brand.

JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS

3:00 – 3:30 p.m. (Eastern)

NANO VENDOR Q&A – Meet live with different craft brewing vendors to ask questions and learn the latest about Nano-sized equipment, gear, ingredients, and supplies.

3:30 – 4:00 p.m. (Eastern)

NANO TOPIC ROUNDTABLE #3 – Your last chance to choose a new topic of interest to Nano Breweries spanning brewing, sales, business, and start-ups. For 30 minutes you will trade advice and tips with the other people at your virtual table ready to focus on that specific topic.

4:00 – 5:00 p.m. (Eastern)

CUSTOMER EXPECTATIONS IN THE COVID-ERA TAPROOM – SALES & MARKETING TRACK – No longer can we easily and safely interact with strangers, customers, friends, and family – a huge part of the community created in a taproom. No longer can a bartender flash a quick smile as a welcoming gesture or a subtle way to thank a guest. We are having to rethink the taproom and create new operational strategies. Join Andrew Coplon of Secret Hopper for methods to best understand your guests’ expectations, how to execute them and continue to build relationships under less than ideal circumstances.

ANDREW COPLON
FOUNDER, SECRET HOPPER

BREWING TECHNIQUES FOR HOT TRENDS – BREWERY OPERATIONS TRACK – Just because a new beer style is popular doesn’t mean there shouldn’t be careful brewing techniques and approaches to making it the best it can be for your thirsty customers. From hazy IPAs to kettle sours, there are best-selling styles customers love, but these styles are quickly evolving so there isn’t a solid foundation of known brewing traditions with techniques. Ashton Lewis will give you the straight-forward how-to technical brewing tips to tackle the newer beer styles attracting customer attention and dollars.

ASHTON LEWIS
SALES REPRESENTATIVE, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

PLANNING YOUR TAPROOM DRAUGHT SYSTEMSTART-UPS TRACKThe heart of a taproom is its draught system delivering the beer you’ve carefully brewed to customers’ pint glasses. But multi-tap systems need to be carefully thought through and planned to save you headaches and money down the line. It’s also about protecting your beer so that it is served in the best possible condition translating to happier customers and repeat sales. Michael Peacock helps breweries design their taproom draught systems so he’s the perfect speaker to give you insights on the host of details you need to consider.

MICHAEL PEACOCK
FOUNDER, TAPCRAFT
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

TOP 5 LEGAL MISTAKES TO AVOID AS A BREWERY BUSINESS OPERATIONS TRACK – From regulatory compliance to managing human capital, legal risk is present in every brewery every single day. And while your time is better served developing innovative beer recipes and brewing the highest quality beer, Craft Brewery Lawyer Matthew McLaughlin will provide you examples of the five greatest legal risks facing breweries and discuss strategies and best practices you can implement to mitigate that risk.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

 

Save $100 by registering now. Your NanoCon Online Registration is only $199!