NanoCon

Saturday, Nov. 7, 2020 NanoCon Schedule

9:30 a.m. to 10:30 a.m.

LEGAL CHECKLIST FOR YOUR BREWERY LAUNCH – START-UPS TRACK –Undertaking any entrepreneurial endeavor can be a daunting task. It can get very complicated when doing so in a highly regulated environment, such as the one that governs the manufacture, distribution, and sale of beer. And while every founding team will inevitably make some mistakes, Craft Brewery Lawyer Matthew McLaughlin will walk you through a legal checklist of steps to take before opening your brewery’s doors in order to give your brewery the highest chance of success.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

EQUIPMENT TLC: REGULAR MAINTENANCE & UPKEEP – BREWERY OPERATIONS TRACK – You’ve already made the big investment in your brewhouse and fermenters and are using this equipment to brew great beer. But you really need to regularly maintain your brewing equipment for the sake of your beer quality and also the sake of your dollar investment. Learn what regular maintenance you need be doing – and how often – to take care of your valuable equipment with John Blichmann, who designs and manufactures small-scale craft brewing equipment.

JOHN BLICHMANN
PRESIDENT, BLICHMANN ENGINEERING

EVENTS TO INCREASE TAPROOM BUSINESS – SALES & MARKETING TRACK – Events in your taproom are a great way to bring old and new customers into your business to buy more of your beer. Learn about the variety of different events you can put into place to boost beer sales and build your customer base. From one-time events like beer releases to reoccurring public events to private events, there is a lot of opportunity and plenty to consider as you look at your taproom calendar and weigh your options. Andrew Coplon works with breweries to improve their taproom experience so he’s had a front row seat to the financial impact of different types of events for a brewery business.

ANDREW COPLON
FOUNDER, SECRET HOPPER

BREWERY INSURANCE CLAIMS CASE STUDIES: LESSONS LEARNED BUSINESS OPERATIONS TRACK – Wondering what could possibly happen to sabotage your brewery business? Thinking you are too small to worry about claims and lawsuits? Think again! Robin Campbell of CedarBrew Insurance will give you real-life claims examples- stuff she’s handled from her smallest to our largest brewery accounts. She’s not just going to scare you- she’ll provide practical solutions-driven responses to manage these risks before they become claims. Learn the difference between prevention and mitigation, both important tools for your management of risk at your brewery business as you grow.

ROBIN CAMPBELL
RISK MANAGER, CEDARBREW INSURANCE

10:30 – 11:00 a.m.

COFFEE BREAK – NANO EXHIBITS – Refuel with a cup of coffee and check out the latest in Nano-sized equipment, gear, ingredients, and supplies from dozens of craft brewing’s top vendors.

11:00 a.m. – 12:00 p.m.

NANO TABLE TALKS – GROUP SESSION – Peer to peer learning from your fellow Nano industry people at its best. We’ll have dozens of tables each assigned a different topic of interest to Nano Breweries spanning brewing, sales, business, and start-ups. For 30 minutes you will trade advice and tips with the other people at your table on that specific topic. Then you’ll switch tables to another subject of interest to you. So you’ll have the chance to gain knowledge on two different specific subjects you want to explore (and maybe make some new friends and contacts along the way!)

12:00-1:45 p.m.

LUNCH & NANO TANK – GROUP SESSION & NANO EXHIBITS – Three breweries-in-planning pitch their business launch to a panel of craft beer industry experts. Whether you have an active brewery or not there’s always something to learn about experts ask pointed questions of a craft brewery business. Nano exhibits will also be open for you to explore during the lunch session.

2:00 – 3:00 p.m.

UNDERSTANDING & USING BIOTRANSFORMATION – BREWERY OPERATIONS TRACK – Hop biotransformation by yeast is the hot brewing science topic of the moment. Certain yeast strains can transform different hops high in geraniol such as Mosaic and Citra to result in boosted hoppy citrus and floral flavors. Other biotransformation of organic acids to esters will enhance beer flavors as well. Simply put, hops can never reach their full potential in your beers without the biotransformations provided by yeast. Lallemand’s Brittany Berg will break down the science for you so you can leave with a better understand of hop biotransformation by yeast and how that knowledge might help you brew better beer.

BRITTANY BERG
TECHNICAL SALES MANAGER, LALLEMAND

THE FINANCIALS BEHIND PACKAGING DECISIONS – BUSINESS OPERATIONS TRACK – Kegs, Cans, Growlers, Crowlers, Bottles – there are plenty of packaging options for you to consider as a brewery business. Each packaging option comes with its own lists of pros and cons. But each option also comes with its own financials based on costs and other factors. Learn how to navigate through the financial details behind your packaging decisions so you can best run your brewery business with a better understanding thanks to brewery financial expert Audra Gaiziunas.

AUDRA GAIZIUNAS
OWNER, BREWED FOR HER LEDGER, LLC

DEVELOP A BETTER BREWERY MARKETING PLAN – SALES & MARKETING TRACK – Working in a small brewery is a busy business with lot “To Do” lists. If you don’t have a marketing plan in place opportunities for more sales and revenue can fall through the cracks easily. You need to organize your promotions, social media, events, beer release strategies all in one place and organize efforts to maximize the sales impact to your bottom line. Laurie Delk will cover what you need to consider and include in your brewery’s marketing plan to help your business succeed.

LAURIE DELK
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM

CREATE A “GO TO MARKET’ STRATEGY FOR YOUR BREWERY START-UPS TRACK – Ever increasing competition in the craft beer space is a challenge that all of us face, but you can give yourself a competitive advantage before you even open your brewery doors in the form of a business plan called a “go to market” strategy. Your go to market strategy for your brand includes how you plan to promote, price, sell and distribute your beer – it gives you a clear vision of how you will grow your unique brand. Learn what components you need in your “go to market” strategy, step by step instructions on how to create your strategy, and how to execute those steps from Julie Rhodes, business consultant for the craft beer industry and owner of Not Your Hobby Marketing Solutions. Just like building a recipe for a beer, you need a clear outline of the ingredients, and the same goes for the business side of your brewing organization, so by the end of this track, you will have all the ingredients you need to build a solid launch plan for your craft brand.

JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS

3:00 – 3:45 p.m.

SAN DIEGO NANO BEER BREAK – NANO EXHIBITS – We’ve invited a new group of local Nano Breweries from San Diego to pour samples and visit with as you check out the latest in Nano-sized equipment, gear, ingredients, and supplies from dozens of craft brewing’s top vendors.

4:00 – 5:00 p.m.

11 WAYS TO SELL MORE BREWERY SWAG – SALES & MARKETING TRACK – Craft beer today is arguably just as much about branding as it is producing a high-quality product. Because of this, your brewery should aim to remain in your guests’ minds long after they take the last sip. This can be done via social media, mailing lists, and even encouraging your customers to proudly leave with a collection of bottles, cans, crowlers, and growlers. But don’t forget the merch. Join Andrew Coplon of Secret Hopper for 11 tips that can ultimately make a big difference in increasing your overall merchandise sales and help create an army of walking brand advocates.

ANDREW COPLON
FOUNDER, SECRET HOPPER

BREWING TECHNIQUES FOR HOT TRENDS – BREWERY OPERATIONS TRACK – Just because a new beer style is popular doesn’t mean there shouldn’t be careful brewing techniques and approaches to making it the best it can be for your thirsty customers. From hazy IPAs to kettle sours, there are best-selling styles customers love, but these styles are quickly evolving so there isn’t a solid foundation of known brewing traditions with techniques. Ashton Lewis will give you the straight-forward how-to technical brewing tips to tackle the newer beer styles attracting customer attention and dollars.

ASHTON LEWIS
SALES REPRESENTATIVE, BSG CRAFT BREWING
TECHNICAL EDITOR, BREW YOUR OWN MAGAZINE

PLANNING YOUR TAPROOM DRAUGHT SYSTEMSTART-UPS TRACKThe heart of a taproom is its draught system delivering the beer you’ve carefully brewed to customers’ pint glasses. But multi-tap systems need to be carefully thought through and planned to save you headaches and money down the line. It’s also about protecting your beer so that it is served in the best possible condition translating to happier customers and repeat sales. Michael Peacock helps breweries design their taproom draught systems so he’s the perfect speaker to give you insights on the host of details you need to consider.

MICHAEL PEACOCK
FOUNDER, TAPCRAFT
INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM


TOP 5 LEGAL MISTAKES TO AVOID AS A BREWERY
BUSINESS OPERATIONS TRACK –
From regulatory compliance to managing human capital, legal risk is present in every brewery every single day. And while your time is better served developing innovative beer recipes and brewing the highest quality beer, Craft Brewery Lawyer Matthew McLaughlin will provide you examples of the five greatest legal risks facing breweries and discuss strategies and best practices you can implement to mitigate that risk.

MATTHEW MCLAUGHLIN
FOUNDER, MCLAUGHLIN, PC

5:00 – 6:30 p.m.

SAN DIEGO CRAFT BEER CLOSING RECEPTION – NANO EXHIBITS –

We’ve invited some more of our favorite craft breweries from San Diego to join us to pour samples of their beer for you as a fun way to wrap up NanoCon. You’ll have this final chance to talk with attendees, speakers, local brewers, and visit with our exhibitors before you head out to explore San Diego’s breweries and craft beer taprooms Saturday night. If you have a spouse or friend who would like to join you for this reception, we will be offering a limited number of guest passes for purchase for the end of the day receptions in the exhibit hall where San Diego craft breweries will be pouring samples. Register here.

Special thanks to our NanoCon Conference exhibitors and sponsors. Visit them by clicking here