After attending the National Homebrew Conference (NHC) in San Diego for the first time in 2011, the members of the Greater Everett Brewers League (GEBL) in Everett, Washington knew that they wanted to go big for club night in 2012. After all, the NHC would be held on their home turf — Seattle. The answer? A homage to rock and roll history, replete with an elaborate stage setup and simulated rock concert environment with a Seattle grunge-era soundtrack. Not to mention a music video honoring Brew Your Own!
Club member Brian Searfass said that he pushed hard for the rock theme so that they could sing a parody of the Dr. Hook classic “Cover of the Rolling Stone” with lyrics rewritten to honor BYO: “Cover of the Brew Your Own.”
“I wrote the lyrics after the NHC in San Diego in July last year,” said Searfass. “The original idea was to try and do a stage and do it live, but we decided that the logistics of that would be a little over the top.”
Instead, the club enlisted the help of a local audio/video editor to make their own music video. Club members featured in the video (Larry Westvang, Lisa Searfass, Brian Searfass, Mike Floyd, David Allen, Jim Brischke, and Karen Winchell) perfected their performance with lots of practice — and homebrew.
“We met for three practices at club members’ houses,” said Searfass. “Each practice we sang the song maybe four times and then discussed how we thought it went and the lyrics. It was shot in three different locations and we did three shoots for each location. We went through a lot of beer to make that video.”
The result? Some good times at NHC’s club night.
“The first time we played it at NHC I think it took a lot of people by surprise,” said Searfass. “The second time we had a larger crowd that formed around the screen. By the third time we did it we had people singing along to the chorus.”
Their efforts paid off — the GEBL stand won the award for “Best Stand” at NHC (as well as the coveted “Golden Urinal Award,” which is given to the club that brings the most kegs). Was it the video that pushed them to the top spot? Well, we at BYO would like to believe that — but of course it was the efforts of the GEBL, which built a the booth, featuring a wall of amps and “backstage” access to their specialty brews.
“They had security guards who escorted you backstage behind some curtains where you could try their high gravity and more funky beers. It was cool!” said BYO’s Kiev Rattee, who attended the NHC. “And every time they would play the video on the screen above their booth everybody would stop to watch it.”
Thanks to their stellar performance (cough cough) at the NHC, the GEBL has enjoyed more visibility, which has fostered an increase in interest for the club. Searfass said they’ve been signing up one or two members every meeting.
A repeat performance in 2013, however, is probably not in the cards.
“The first time the club went to NHC was San Diego, so we considered that our dry run,” said Searfass. “In Seattle we knew the transport would be much simpler. So, I don’t think there will be a repeat performance in Philadelphia. It was our home court so if we were going to do it we had to go for it.”
To watch GEBL’s video parody “Cover of the Brew Your Own,” visit www.byo.com/videos/24-videos/1932-cover-of-the-brew-your-own-music-video