Brewery Membership Programs to Boost Loyalty and Revenue
Your brewery taproom might already have some version of a “mug club” for regular customers. But you can ramp up customer membership programs to another level that provide significant revenues and encourage long-term loyalty among your best customers. Alison Wisneski runs the marketing for Lady Justice Brewing Company in Denver, Colorado and their membership program sells out each year. She will walk through the advantages of putting into place a more robust membership model for your brewery’s taproom and how they leverage this program for increased revenues, customer appreciation, and community engagement that is a true win-win. Click here for PDF of the presentation.
ALISON WISNESKI DIRECTOR OF MARKETING, LADY JUSTICE BREWING COMPANY
We’re continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to sell, and some are looking to buy. And, right now, it may be
There are plenty of templates out there for creating a business plan. But the brewing business has its own specific needs and specialized considerations to keep in mind when you convert your
Subscribe Today!
Become a subscriber today and you'll receive a
new issue every other month plus unlimited access
to our full archive of backlogged issues.
This website uses cookies to improve your experience. You can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
