Workshops
Adding a Distillery to your Brewery
As the number of craft breweries continues to climb and consumers seek out new experiences, it is more important than ever to differentiate your brand and offer something unique to your customers.
What I Learned Launching a Brewery
Matthew McLaughlin is in a very unique position right now in craft beer. On one hand he is an industry veteran helping new and established breweries navigate legal decisions. But on the
Using Brewery KPIs to Boost your Business
Every industry has its own key financial metrics and certainly a taproom-focused small brewery is no exception. Understanding the key performance indicators (KPIs) for your craft brewery business will help you set
Lessons Learned from Other Taprooms
Andrew Coplon, the Founder of taproom customer experience service Secret Hopper, has run studies on hundreds of tasting rooms and has seen it all – both the good and the bad –
Financing your Start-Up Nano Brewery
Congrats – you are getting closer to realizing your dream of opening a small brewery! But shiny new tanks or a new taproom space aren’t free and not everyone has enough cash
Yeast Counting Simplified
Knowing the viability of your yeast is key to running strong beer fermentations especially when you are reusing yeast from a prior batch. Learn how to easily count yeast cells in your
Lessons Learned from 12 Years Running a Nano Brewery
When Tim Meyers started up his one-barrel taproom brewery in May 2010 in Denver, Colorado the phrase “Nano Brewery” didn’t even exist. Strange Craft Beer Company was the first taproom brewery in
Increasing Brewery Safety in Small Spaces
Commercial brewing, no matter the scale, is filled with potential hazards if you don’t have a solid safety plan in place. These possible problems can increase when the size of your brewery
Using Sales Data for Better Taproom & Brewery Decisions
There is absolutely no reason to rely on hunches when making business decisions when you can use your sales data as your guide. Learn how other taprooms and breweries dig into their
2022 Nano Craft Brewery Industry Trends Panel
Join moderator John Holl and listen to a range of craft beer industry veterans discuss trends specific to the Nano segment from both the business as well as beer side. JOHN HOLL
Building a Brewery Marketing Plan
Marketing is often a blind spot for many brewery start-ups and can be confusing, time consuming, and hard to measure. Industry insider Julie Rhodes will teach you the fundamental principles of craft
Understanding & Managing Hop Creep
All those dry-hopped IPAs and Pilsners you brew also can come with a hidden challenge: hop creep. Hop creep from dry hopping can result in a surprise second fermentation lowering gravity while
