Search for:
Index
Workshop

Understanding Nano Brewery Taproom Customer Motivations

Michael Varda does market research exclusively dedicated to craft beer and in preparation for this seminar he pulled data just for the Nano brewery niche. The result is a targeted rundown for small-scale craft breweries about our basic groupings of taproom customers.  Understanding these taproom customer clusters and their particular motivations can result in tweaks to your own taproom marketing and efforts so you can boost your sales.  So find out based on hard data who you serve at your taproom and what they want.

MICHAEL VARDA

FOUNDER, CRAFT BEER ADVISORY SERVICES

Link to Michael Varda’s PDF of the presentation slides can be found here: https://byo.com/wp-content/uploads/Michael-Vards-UPDATED-NanoCon-Persona-Presentation-Updated-1.pdf

You'll Also Like



Workshop
FREE

Branding for Start-Up Breweries

Branding is essentially telling your brewery’s story. But with a start-up, where do you begin? How do you prioritize what you need to do with your brand’s identity before you even pour

Workshop
FREE

2023 Nano Brewery Industry Business Trends Panel

Listen to four craft beer industry veterans discuss trends specific to the Nano segment covering the financial, marketing and sales, equipment, and ingredient side.

Subscription Banner