Your brewery taproom might already have some version of a “mug club” for regular customers. But you can ramp up customer membership programs to another level that provide significant revenues and encourage long-term loyalty among your best customers. Alison Wisneski runs the marketing for Lady Justice Brewing Company in Denver, Colorado and their membership program sells out each year. She will walk through the advantages of  putting into place a more robust membership model for your brewery’s taproom and how they leverage this program for increased revenues, customer appreciation, and community engagement that is a true win-win.

Click here for PDF of the presentation.

ALISON WISNESKI
DIRECTOR OF MARKETING, LADY JUSTICE BREWING COMPANY

NanoCon Online 2021