How to Properly Price Your Beers

Many breweries don’t carefully track the costs of their individual beers they brew each batch and as a result often end up incorrectly pricing their beers on assumptions rather than numbers. Some beers cost more to produce thanks to ingredients or other aspects like barrel aging. The price of each beer has to reflect these realities so your profit margins are in line with your costs which in the end will result in a healthier business. Coronado Brewing CFO Kate Zittere handles these same pricing decisions every day with her job and she’ll share the lessons she has learned with you on more accurately pricing your beers.

Click here for PDF of the presentation.

KATE ZITTERE

CHIEF FINANCIAL OFFICER, CORONADO BREWING CO.

INSTRUCTOR, SAN DIEGO STATE UNIVERSITY BUSINESS OF CRAFT BEER PROGRAM