Your taproom staff is the frontline of interacting with your end customers. They can easily help or hurt beer sales based on how well they interact with visitors. And ultimately they are a reflection of your brewery and will influence the enjoyment of your beer being served. Learn the best practices for training your taproom staff and how to make them more knowledgeable about your brewery’s beers they are being asked to sell to your customers. A server or bartender more knowledgeable about your beer will translate to a better customer experience, which then translates to more sales. Learn from the marketing, brand and social media strategist Jessica Ferrell on how to make sure your staff maximizes the opportunity to turn a first-time visitor into a longtime customer with the right training.

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JESSICA FERRELL

MARKETING AND SOCIAL MEDIA CONSULTANT