Local Marketing Strategies for Brewery Taprooms

No fluff, no big budgets—just real strategies to make your taproom the heartbeat of the neighborhood. This session breaks down how to build brand awareness and drive foot traffic using smart, resource-friendly local marketing. You’ll learn how to connect with the right partners, show up where your community is already paying attention (online and off), and use digital tools to turn local attention into in-person visits. Whether you’ve got one person or just one hour a week to dedicate to marketing, you’ll leave with a clear plan to grow your brewery’s presence in your own backyard.

PDF of Presentation Slides: https://byo.com/wp-content/uploads/Julie-Rhodes_-Nanocon_2025_Own-Your-Backyard.pptx.pdf