You have to understand the key metrics for sales, margins, and operating expenses for the unique business model of your brewery’s taproom. Kary Shumway not only is the CFO at a successful craft brewery, but he also shares his love of the financial side of craft brewing through his online articles and classes after realizing this critical aspect is a blindspot for many breweries. Learn what the key accounting and financial guidelines should be for your taproom so you can understand your numbers more accurately and make better business decisions and forecasts.

KARY SHUMWAY
PUBLISHER, CRAFT BREWERY FINANCE
CHIEF FINANCIAL OFFICER, WORMTOWN BREWERY

Link to Kary Shumway’s PDF of the presentation slides can be found here: https://byo.com/wp-content/uploads/Kary-Shumway-NanoCon-2022-deck-Taproom-financials-key-metrics-to-follow.pdf

Link to “Taproom Key Metrics Scorecard Examples” Excel sheet can be found here: https://byo.com/wp-content/uploads/Kary-Shumway-NanoCon-2022-Taproom-key-metrics-scorecard-examples.xlsx