Michael Varda does market research exclusively dedicated to craft beer and in preparation for this seminar he pulled data just for the Nano brewery niche. The result is a targeted rundown for small-scale craft breweries about our basic groupings of taproom customers.  Understanding these taproom customer clusters and their particular motivations can result in tweaks to your own taproom marketing and efforts so you can boost your sales.  So find out based on hard data who you serve at your taproom and what they want.

MICHAEL VARDA

FOUNDER, CRAFT BEER ADVISORY SERVICES

Link to Michael Varda’s PDF of the presentation slides can be found here: https://byo.com/wp-content/uploads/Michael-Vards-UPDATED-NanoCon-Persona-Presentation-Updated-1.pdf