Search for:
Index
Workshop

Understanding Nano Brewery Taproom Customer Motivations

Michael Varda does market research exclusively dedicated to craft beer and in preparation for this seminar he pulled data just for the Nano brewery niche. The result is a targeted rundown for small-scale craft breweries about our basic groupings of taproom customers.  Understanding these taproom customer clusters and their particular motivations can result in tweaks to your own taproom marketing and efforts so you can boost your sales.  So find out based on hard data who you serve at your taproom and what they want.

MICHAEL VARDA

FOUNDER, CRAFT BEER ADVISORY SERVICES

Link to Michael Varda’s PDF of the presentation slides can be found here: https://byo.com/wp-content/uploads/Michael-Vards-UPDATED-NanoCon-Persona-Presentation-Updated-1.pdf

You'll Also Like



Workshop
FREE

Determining Start-Up Brewery System Size

How big or small a brewing system do you want to have in place at your planned brewery? That’s a pretty big question to answer and there are lots of factors to

Workshop
FREE

Pitfalls of Buying and Selling a Brewery

We’re continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to sell, and some are looking to buy. And, right now, it may be