Online Advertising

Online Advertising

Byo.com is the online home of Brew Your Own magazine, the largest circulation magazine for the homebrewing hobby reaching over 104,000 brewers each issue. In addition to our print advertising, we also offer online promotional opportunities to reach this affluent, well-educated, mostly male audience.

Byo.com’s audience

  • 98% male
  • 47.3 years old average age
  • Average household income $118,217
  • Spend an average of $794 each year on homebrewing supplies and equipment
  • Spend an average of $965 per year on craft and import beer

Byo.com’s site

  • Average monthly traffic of over 189,000 unique visitors and over 696,700 pages viewed
  • Over 20 years of searchable content relating to homebrewing and beer
  • New content updates each month keeps visitors coming back

Banner Advertising

Our banners are placed in random rotation on every Byo.com page. Banners are priced according to the length of time you want your banner in rotation. All rates are on a pre-paid basis.

  • Banner dimensions are 468×60 pixels, 200×200 pixels or 200×100 with a maximum file size of 75kb.
  • We prefer banner files in JPEG or .gif formats, but can often handle other file formats with adequate lead time.
  • An impression is registered each time your banner appears on a page being viewed. Each banner package has a guaranteed number of impressions, however, we will not stop your rotation if it reaches that number of impressions prior to the time frame you contracted.

Here are our Byo.com banner advertising rates:

One year of Byo.com banners for $1,500
(120,000 total impressions guaranteed)

6-months of Byo.com banners for $1,000
(60,000 total impressions guaranteed)

3-months of Byo.com banners for $550
(30,000 total impressions guaranteed)

1-month of Byo.com banners for $200
(10,000 total impressions guaranteed)

2-weeks of Byo.com banners for $125
(5,000 total impressions guaranteed)

  Click here for a PDF of the banner advertising order form.

 

Thinking about running full-year print advertising in BYO? Check out our Integrated Marketing Packages that combine print and banner advertising at the lowest rates available. Click here for rates and details.

Homebrew Supply Directory Listing

Our visitors want to find you! Thousands of visitors to our site search for a homebrew shop by zipcode using our “Find Homebrew Retailers” reference. List your homebrew retail store in our Homebrew Supply Directory so they find you there as well as in the print and digital editions of Brew Your Own organized by state complete with your website, e-mail address, physical address, phone contact information, and a caption to set your store apart.

  • 2-year listing: $500 per retail location (you’ll be listed online AND in Brew Your Own magazine’s Homebrew Directory)
  • One-year listing: $275 per retail location (you’ll be listed online AND in Brew Your Own magazine’s Homebrew Directory)
  • Six-month listing: $150 per retail location

BYO E-Newsletter Sponsorship

Sponsor advertising including a 50-word message containing your logo or image, and a hotlink is available on our monthly e-mail newsletter for just $250 per newsletter. The Byo e-newsletter goes out to over 14,000 homebrewers each month! Send us an e-mail at ad@byo.com to find out details and reservation deadlines.

For more information on any of these advertising opportunities, please contact us!

E-mail: ad@byo.com

Phone: (802) 362-3981 ext. 102

Snail Mail: Byo.com advertising
5515 Main St.
Manchester Center, VT 05255