Advertising

BYO By The Numbers

Reach the largest audience of homebrewers anywhere… 30,000+ readers every issue! Our homebrew readers will spend over $40.8 million in 2025 on supplies and equipment. Reach the largest audience of homebrewers and beer lovers with us in 2025!

• 30,000+ readers every issue
• Over $40.8 million spent by readers annually on homebrew supplies and equipment.
• 176,300 advised by readers on homebrew purchases each year.
• 1,971,000 gallons of homebrew made per year by readers.
• Over $40 million spent annually by readers on craft and import beer.
• 361,200 people advised by readers on craft and import beer purchases each year.
• 42% of readers rely on Brew Your Own as their only homebrew publication.
• 80% of readers have purchased a product in the last year as a direct result of a Brew Your Own advertisement.

Reader Survey Active Hobbyists:

• Each BYO reader makes on the average 9 batches a year.
• Spends an average of $949 a year on homebrew equipment and supplies.
• Spends an average of $932 per year purchasing craft and import beers.

Influential Leading Edge Consumers:

• Each reader advises an additional 4.1 other people a year regarding their selection of homebrew equipment and supplies and has influenced 5.1 other people to start homebrewing.

Buying Power:

• Average household income $132,819
• 80% have purchased, or plan to purchase, a product directly as a result of an advertisement in BYO.
• 42% of our subscribers rely on BYO as their only homebrew magazine.

BYO Advertising Delivers

• Last year 87% of BYO advertisers ran in multiple issues and 25% ran full year contracts. They didn’t run on long-term contracts because we’re nice guys (which we think we are) – they ran because advertising in BYO really works!

BYO digital flipbook issue advertisers benefit from our Integrated Marketing which bundles display advertising in the digital magazine replica flipbook issue along with Byo.com banner advertising!

BYO advertisers receive the best advertising exposure of any brewing media AND website in the industry! Our Integrated Marketing blankets your advertising across our targeted audiences in the digital flipbook issue and throughout our .html-format stories so you maximize your reach across our audience no matter how they consume BYO content! Readers can link right to your website in several ways:

• Linked BYO digital flipbook display advertising so readers can click immediately to your site from your advertisement in the issue.
• Web banner ads run-of-site on Byo.com both in desktop and mobile for the term of your commitment:  Full-page advertisers get a 1400wX400h hero takeover banner, 728wX90h banner, and 300wX600h pixel banner. All other size advertisers get both a 728wX90h banner and 300wX250h pixel banner.

For more information about advertising please contact us at [email protected] or call us at (802) 362-3981 ext. 102.

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