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Workshop

Understanding Taproom Customer Motivations

Michael Varda does market research exclusively dedicated to craft beer, and he’ll be discussing a targeted rundown for small-scale craft breweries taproom customers. Understanding their particular motivations can result in tweaks to your own taproom marketing and efforts so you can boost your sales. So find out based on the latest hard data who you serve at your taproom and what they want.

MICHAEL VARDA
FOUNDER, CRAFT BEER ADVISORY SERVICES

Click below for a PDF of this session’s presentation slides:

https://byo.com/wp-content/uploads/2023-NanoCon-Presentation.pdf

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