Don’t overlook the valuable role local media can play to help get the word out in your area about your craft brewery. Free PR is a great marketing tool you can use to boost interest and hopefully foot traffic to your brewery. But you need to know how to put your best foot forward when contacting local media outlets whether they be broadcast, online, or print. Learn from John Holl, who is often on the receiving end of brewery press releases as an award-winning beer journalist.
pH might not be the most effective method for measuring the perceived sourness when brewing beer. Due to various acid strengths and the buffering capacity of different worts, titratable acidity (TA) is the
One of the biggest blind spots and areas of concern for new breweries starting up is getting a grasp on all the legal paperwork required for both a small business and especially
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