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Workshop

Building a Brewery Marketing Plan

Marketing is often a blind spot for many brewery start-ups and can be confusing, time consuming, and hard to measure. Industry insider Julie Rhodes will teach you the fundamental principles of craft beer marketing including creating your marketing goals, knowing your target audience, understanding your competition, planning marketing strategies, setting a marketing budget, and tracking your progress.

JULIE RHODES

OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS

Link to Julie Rhodes’ PDF of the presentation can be found here: https://byo.com/wp-content/uploads/Julie-Rhodes-NanoCon-2022-Crafting-A-Marketing-Plan-1.pdf

Link to Julie Rhodes’ Marketing Plan Template can be found here: https://byo.com/wp-content/uploads/Julie-Rhodes-NanoCon-2022-NYHMS-Marketing-Plan-template.xlsx

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