ArticleNew Hop Evaluation: Tips from the Pros It’s no longer a surprise to read a label of a new commercial beer release and find a hop variety you’ve never heard of before. Hop breeders are coming out with newAlready a member? Log InWritten by Dawson RaspuzziYou'll Also Like Article MEMBERS ONLY Hop Creep Explained, Backsweetening, and Maximizing Malt Freshness The term “hop creep” is not to be confused with lupulin shift. The Wiz provides the current understanding of hop creep as well as how to maximize certain flavor components of beer. Article MEMBERS ONLY Hop Extracts - Advanced Brewing These hop extracts roughly fall into two categories, those primarily intended to add bitterness and those where aromatics are the goal.