The Nano segment of craft brewing is growing fast with the majority of new breweries opening up falling into this small-scale, hyper-local segment working on brewing systems five barrels or under. Each month on this podcast learn the business, marketing, and brewing strategies targeted for this smaller-scale sized brewery needs. From strategies to maximizing taproom sales to forecasting brewery budgets to brewing great beer in small spaces, you’ll learn from craft beer experts and fellow Nano brewers the tips and strategies for success to improve – or launch – your small brewery. New episodes will be added to this page each month in addition to all major podcast platforms. Please email any questions, thoughts, and feedback on the BYO Nano Podcast to firstname.lastname@example.org. You can use the player provided here to listen to episodes or subscribe to this show through a variety of popular podcast platforms linked just below. Cheers!
Episode 37 – Embracing the Right Customers and Experience
The customer experience is crucial to making sure your brewery can continue to operate in a meaningful way. We have an expert coming up with insight into what patrons are looking for.
This is looking like a tough year ahead for brewers and while there is a focus on the dollars coming in, there are other things that brewers should be looking for to keep business fresh and booming and practical steps that can be taken to stem downturns.
To dive into this the BYO Nano Podcast reached out to Michael Varda the Founder of Craft Beer Advisory Services the first and only full-service market research firm exclusively dedicated to craft beer.
He began his professional career in market research roles advising some of the nation’s top universities on attracting students and several Fortune 50 companies on improving brand perceptions.
In addition to CBAS, he also leads brand perception research at a Fortune 100 financial firm.
Combining his research skill with a passion for craft beer, CBAS was born in Fall 2021. Since its founding, Michael has delivered CBAS research to more than 200 breweries in 40+ states and more than 10 countries.
Do you have a question about starting or growing your nano brewery? Email us: email@example.com.
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Interested in more information on the Nano Brewing segment of the craft beer industry? Then check out the links to our other Nano Brewing content available below:
With Nano+ Membership, Nano brewers (and aspiring nano brewers) will find the resources they need to be more successful running small craft breweries. Advanced homebrewers can continue to build deeper technical knowledge. Nano+ Membership is your all-access pass to byo.com, including over 600 hours of on-demand workshop videos and past NanoCon Online seminars covering both the business and brewing side of running or launching a taproom-focused, small-scale craft brewery.
Subscribe to our free monthly BYO Nano Newsletter. Links to articles on both the business and brewing sides of running a small-scale craft brewery will be emailed to you each month. Click here to start your free email Nano Newsletter subscription.
Learn from the video replays and course materials from dozens of seminars led by craft brewing industry experts covering both the business and brewing side of running – or launching – a small-scale, taproom-focused craft brewery. Your registration includes full access to video replays of all seminars as well as course materials. Click here to get full access to 2022 NanoCon Online video replays and course materials.