Workshop
Create a “Go To Market” Strategy for Your Brewery
Ever increasing competition in the craft beer space is a challenge that all of us face, but you can give yourself a competitive advantage before you even open your brewery doors in the form of a business plan called a “go to market” strategy. Your go to market strategy for your brand includes how you plan to promote, price, sell and distribute your beer – it gives you a clear vision of how you will grow your unique brand. Learn what components you need in your “go to market” strategy, step by step instructions on how to create your strategy, and how to execute those steps from Julie Rhodes, business consultant for the craft beer industry and owner of Not Your Hobby Marketing Solutions. Just like building a recipe for a beer, you need a clear outline of the ingredients, and the same goes for the business side of your brewing organization, so by the end of this track, you will have all the ingredients you need to build a solid launch plan for your craft brand. Click here for the PDF of the presentation.
JULIE RHODES
OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS
Already a member? Log In
pH might not be the most effective method for measuring the perceived sourness when brewing beer. Due to various acid strengths and the buffering capacity of different worts, titratable acidity (TA) is the
We’re continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to sell, and some are looking to buy. And, right now, it may be
Become a subscriber today and you'll receive a new issue every other month plus unlimited access to our full archive of backlogged issues.
SubscribeAlready a subscriber? Sign In