Don’t overlook the valuable role local media can play to help get the word out in your area about your craft brewery. Free PR is a great marketing tool you can use to boost interest and hopefully foot traffic to your brewery. But you need to know how to put your best foot forward when contacting local media outlets whether they be broadcast, online, or print. Learn from John Holl, who is often on the receiving end of brewery press releases as an award-winning beer journalist.
Make your production brew days less stressful. Let’s look at ways to improve your brewing production workflow with everything from ingredient and brewery prep before your brew day to putting good standard
pH might not be the most effective method for measuring the perceived sourness when brewing beer. Due to various acid strengths and the buffering capacity of different worts, titratable acidity (TA) is the
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