Many breweries around the world are experiencing a slowdown due to the current pandemic. Now is the time to focus on making sure you’re running a tight ship.
Branding your brewery is a task that may not be taken seriously by many. Brewery-owner Cameron Johnson takes a journey through some of the key concepts to creating your brand.
Brewers are largely creative types who like to have their hands involved in making, rather than recording or promoting. But I would encourage my fellow brewers to consider marketing as simply another tool of the trade, alongside the mash paddle and carb stone.