Topic: Nanobrewing
Create a “Go To Market” Strategy for Your Brewery
Nano+ Members OnlyEver increasing competition in the craft beer space is a challenge that all of us face, but you can give yourself a competitive advantage before you even open your brewery doors in the form of a business plan called a “go to market” strategy. Your go to market strategy for your brand includes how you
Brewery Taproom Draft Systems Workshop
Nano+ Members OnlyIt can’t be overstated how important a well-designed and maintained draft system is to any small brewery’s taproom especially when it is your main distribution channel. Learn how to strategically think about your draft system so it can deliver your beer in the best possible condition to your taproom customers. From layout considerations to maintenance
Key Performance Indicators
FREEToo many breweries find out the hard way they’re not properly tracking their true profits and losses. Using key performance indicators, or KPIs, is one way to do so. Learn how to calculate them and which ones you should be looking at.
Don’t Forget Your Lines! How and why you should clean your draft lines
FREEMost nanobrewers spend a lot of time on their cleaning and sanitation protocol for cellar equipment. Are the taprooms where their beer is being poured doing the same?
Cellar Considerations: Planning and care
FREEOnce your brewhouse sizing is determined, the next big decision a brewery-in-planning needs to figure out is their cellar capacity. Take a peek down this rabbit hole as well as considerations for expansion
Brewery Membership Programs to Boost Loyalty and Revenue
Nano+ Members OnlyYour brewery taproom might already have some version of a “mug club” for regular customers. But you can ramp up customer membership programs to another level that provide significant revenues and encourage long-term loyalty among your best customers. Alison Wisneski runs the marketing for Lady Justice Brewing Company in Denver, Colorado and their membership program
Maintaining your Taproom Draught System
Nano+ Members OnlyThe heart of a taproom is its draught system delivering the beer you’ve carefully brewed to customers’ pint glasses. But multi-tap systems need to be taken care of properly to save you headaches and money down the line. It’s also about protecting your beer so that it is served in the best possible condition translating
Equipment Planning for Brewery Expansion
Nano+ Members OnlyThe good news is your Nano brewery is going really well. So well you are at capacity with your brewing volumes and really can’t make any more beer on your current system. So what’s the next step? How do you start adding equipment to expand your production to meet demand? Do you just start squeezing
Brewery Branding 101
Nano+ Members OnlyBranding is essentially telling a story about your brewery. But with a start-up brewery you have an empty page of paper. Where do you start? How do you prioritize what you need to do with branding before you even pour a drop of beer? And how do you identify and then translate that story into
Starting Up a Brewery Sensory Panel
Nano+ Members OnlyOne important quality control tool a craft brewery of any size can put into place is an in-house sensory panel. Learn why your brewery should have one, how to properly structure it, how to maximize the panel’s effectiveness, and how to keep this important beer evaluation program going over time. It doesn’t take much money
Intellectual Property Strategies for Breweries
Nano+ Members OnlyWith the number of craft breweries now in business, the chances are greater than ever you are going to overlap with other breweries on beer names and other matters related to intellectual property. It is simply an increasingly important legal dynamic any size brewery needs to better understand so you don’t get caught up in
2021 Nano Industry Trends Panel
Nano+ Members OnlyJoin moderator John Holl and listen to a panel of Small-Scale Brewing Equipment Manufacturers discuss the trends they are seeing in the Nano segment at the end of 2021 as they interact with hundreds of different Nano breweries across North America. MODERATOR: John Holl – BYO Nano Brew Podcast PANELISTS: John Blichmann – Blichmann Engineering