Episode 5 Highlights: Pandemic-Related Best Practices for Small Brewery To-Go Beer & Social Media
If you’re a small brewer you’re feeling the pinch thanks to the COVID-19 pandemic. You’ve had to pivot your business, rethink strategies, and likely had to make some hard decisions that impacted your brewery and your employees.
Host John Holl talks with Neil Witte, the co-author of the Brewers Association Draught Beer Quality Manual, the Draught Beer Quality for Retailers, and a contributing author to the MBAA Beer Steward Handbook, as well as a master Cicerone, is here to talk about draft lines and best practices during a taproom shutdown, quality control on your to-go crowlers and growlers, and what can be done with any downtime to set your brewery up for success later.
Plus, Devon Hoffman of Site Seeker, a digital marketing company, talks about how small breweries can keep customers engaged from a distance and what to plan for with your brewery’s social media marketing once restrictions are lifted.