Topic: Turning Pro

Before we sold our first kegs of beer, I spent a tremendous amount of time investigating what similar products were selling for in our markets. I wrote about this in an earlier post, about the need to be careful
about under or overpricing your product for a given market.

We’ve finally gotten onto a rhythm in our brewing and bottling.

Float is that portion of your kegs that are out in the market. Generally, the number of kegs you need for every tap handle you want to support is somewhere around three or four.

So, one year of entries down. Normally I need to think long and hard about committing to another year of writing anything, but this writing is different for me. I get to say just about anything I want. I get to ramble on about random thoughts, and as long as the topic somehow relates to beer, everyone seems to be OK with it. Cool gig, huh?

Over the past year or so I’ve lost five friends. About one every two or three months and it sucks. I don’t want to bring you down, but every so often I think about those friends and what they meant to me.

"The three-martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?" — President Gerald R Ford

People who have known me as a homebrewer for a long time often ask me what I think of professional brewing.

I knew distributing beer would be hard work and I wanted to sign up with distributors as soon as possible.

Most brewers will tell you that attending the Great American Beer Festival is one of the highlights of the year for them. It is a big spectacle of beer, brewers, and beer lovers. It is something for every beer
geek’s bucket list.

I received an email from a homebrewer dreaming of becoming a commercial brewer and he asked, “How late is too late for a determined fool to chase an old dream?”