Create a “Go To Market” Strategy for Your Brewery

Ever increasing competition in the craft beer space is a challenge that all of us face, but you can give yourself a competitive advantage before you even open your brewery doors in the form of a business plan called a “go to market” strategy. Your go to market strategy for your brand includes how you plan to promote, price, sell and distribute your beer – it gives you a clear vision of how you will grow your unique brand. Learn what components you need in your “go to market” strategy, step by step instructions on how to create your strategy, and how to execute those steps from Julie Rhodes, business consultant for the craft beer industry and owner of Not Your Hobby Marketing Solutions. Just like building a recipe for a beer, you need a clear outline of the ingredients, and the same goes for the business side of your brewing organization, so by the end of this track, you will have all the ingredients you need to build a solid launch plan for your craft brand. Click here for the PDF of the presentation.

JULIE RHODES

OWNER, NOT YOUR HOBBY MARKETING SOLUTIONS